ESTUDIO22 was born to support founders who lead with values first, and who want their brands to feel as aligned and impactful as the work behind them.
Our mission is empowering wellness brands by translating purpose into form: creating visual systems, narratives, and identities that feel intentional, considered, and built to last.
Rather than following trends, we shape brands that age with grace. Brands that communicate clearly, connect emotionally, and create space for trust, recognition, and long-term growth.
Founded by Josefina Pollarolo, a strategic designer with over five years of experience working with conscious businesses worldwide. She started ESTUDIO22 as a space to offer purpose-driven brands the structure, clarity, and aesthetic language they vision deserves.
DESIGN FOR LONG-TERM GROWTH
The studio's vision is shaped by nature, movement, and culture — the rhythm of the ocean, tactile materials, quiet interiors, art, and an active, mindful way of living. A design approach rooted in balance, intention, and meaningful growth.
The result is not just a beautiful brand, but a system that supports growth, consistency, and confident positioning as your business evolves.​
WE DESIGN BRANDS WITH SOULS
Signature Design Process
Stage One
DIRECTION & INTENT
We begin by clarifying what truly matters.
This stage is about alignment — understanding your vision, values, audience, and long-term direction. We define the intention behind the brand, setting a grounded strategic foundation before any visuals take shape.
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Outcome: clarity, focus, and a shared creative direction.
Stage Two
EXPRESSION & IDENTITY
With a clear foundation, we translate strategy into form. This is where visual language, tone, and narrative emerge: crafting an identity that reflects your positioning, stands out from competition, and expresses your brand with depth and consistency. Each element feels intentional.
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Outcome: a distinctive identity that communicates who you are and why you matter.
Stage Three
REFINEMENT & CONTINUITY
The final stage brings everything into a cohesive system. We refine, align, and prepare the brand for real-world application ensuring consistency, usability, and longevity across touch points.
You’re left with more than assets, but a framework you can confidently grow into.
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Outcome: a brand that feels complete, considered, and ready to thrive in the world.
READY TO SCALE WITH CLARITY?
