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KIND
CLIENT
"I feel incredibly blessed to have worked with Josefina and hope to continue working together in the future. It has been an absolute pleasure — she truly sparked so much excitement for the brand, and for that I can’t thank her enough. She is incredibly talented and an amazing person."
JEANIQUE KOELEMAN
NYULU BEAUTY
WORDS
HELPING PURPOSE-DRIVEN BRANDS LAUNCH WITH CLARITY, SCALE WITH CONFIDENCE & STAY RELEVANT IN THEIR MARKET.
OUR EXPERTISE:
01. Branding & Visual Identity
A cohesive visual system that translates your essence and goals into a refined, strong and magnetic brand identity.
Brand Discovery & Creative Direction
Logo Suite & Brand Mark
Visual Identity System (Typography, Color, Graphic Language)
Brand Guidelines
Brand Collateral & Packaging Design
02. Strategic Positioning & Messaging
Clarifying what makes your brand distinct, and shaping a narrative that resonates with the people you want to attract.
Brand Strategy & Positioning
Messaging Framework & Brand Voice
Brand Archetype Personality
Brand Purpose, Mission, Vision & Values
03. Creative Direction & Imagery
A considered approach to photography and storytelling for launches, collections, marketing campaigns and key brand moments.
Creative Direction for Photoshoots
Mood, Styling & Shot Guidance
Campaign & Product Launch Visuals
04. Continuous Support
Ongoing creative partnership for brands in their growth phase, ensuring consistency, evolution, and clarity as the business scales.
Brand Rollout & Implementation
Visual Refinement & Expansion
Long-Term Creative Direction
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