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GODS Social Club

WELLNESS · COMMUNITY · STRENGTH · CONFIDENT · SLEEK

A brand extension case, GODS Social Club is the evolution of a padel-focused venue growing into an all-in-one Wellness Club, with gym, yoga, pool, coworking, and healthy dining. We rebranded and extended the visual identity to align with current trends, a specific target audience, keeping key elements from the original identity and personality.

Services: Branding, Merch, Digital Design, Print Collateral

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Part of the challenge for this rebrand was navigating a complete evolution of the brand, including a new name, expanded services, and interior design updates that shifted the overall experience and positioning of the space. The approach focused on aligning the identity with contemporary lifestyle & wellness trends, while preserving the energetic, confident and social essence that made the club unique and known for.

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The updated visual identity combines active energy with a sleek, contemporary aesthetic, creating a brand that feels both elegant and community-driven. Through strategic art direction, typography, color, and brand applications, the rebrand was designed to ensure consistency across both digital and physical touchpoints, from socials and merch, to in-club experiences like dining, wayfinding, and spatial branding.

Brand design rooted in alignment, beauty & meaningful growth

Brand & Graphic Designer | Visual Identity, Packaging & Merchandising. Working worldwide improving positioning, elevating stories, products and services, and supporting long-term growth for purpose driven brands.

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