Order and beauty should be accessible to every home. At Clevera, they empower people to create charming environments that evoke calm and wellbeing. Clevera comes from the word "clever" and it represents the importance of maintaining a structured home, while balancing it with beauty and harmony. For this project we developed the strategy and branding, illustrations, labels and design for social media, keeping as a fundamental basis to maintain a minimalist aesthetic that felt approachable and warm.