top of page
Five O' Six
TIMELESS · DELICATE · ORGANIC · CALM · CARING
Brand strategy and design for Five O' Six - a mindful, timeless and minimalistic kid's clothing brand from Australia. We redefined the concepts that the new brand identity would reflect, in order to create elements that would represent the ethical, caring character, and high quality of the brand and its carefully crafted products. Typography is elegant and simple, and the “o” was altered to be disguised as a 5 and a 6 in a minimal and playful way.
Services: Branding, Packaging, Print Collateral
The challenge of the project was creating a brand identity that could communicate the quiet sophistication + intentional nature of the brand, without relying on trends or overly playful aesthetics, often associated with childrenswear. By redefining the brand’s core values and emotional direction first, we developed a visual identity that feels timeless, minimal and deeply aligned with the quality and care behind the products.
bottom of page